Louis Vuitton Taps Jude Bellingham For SS26 Formalwear Campaign
English footballer Jude Bellingham is Louis Vuitton‘s featured “Friend of the House” for the label’s Spring Summer 2026 Formalwear collection. Pharrell‘s vision of the modern-day dandy continues to evolve in tailored workwear silhouettes and minimalist expressions of superfine sartorialism
Griff Debuts the New ASICS JOG 100S Sneakers
ASICS is on a roll right now, debuting new collaborations with everyone from Cecilie Bahnsen to SHUSHU/TONG. For its latest release, the running shoe pioneer has tapped singer-songwriter Griff to debut the new-and-improved JOG 100S sneaker. Reimagining the heritage runner through a contemporary lens
SZA Joins Vans As Artistic Director
The era of VanSZA is upon us. A fan of Vans – especially Knu Skools – since her early days, SZA now gets to take an active role in the brand’s innovation, officially signing on as its Artistic Director, marking the start of a multi-year partnership. Connecting over a shared playful, creative s
Helmut Lang FW25 Channels NYC Minimalism With Adaptive Edge
Helmut Lang’s Fall/Winter 2025 lookbook, photographed by Justin Leveritt, sharpens the brand’s signature minimalism with a focus on modular layering, precise tailoring and utilitarian detailing. Shot against a pared‑back studio, the imagery captures the balance of structure and ease, with a pa
Take a Look at TELFAR’s New Bag
Black-owned and inclusive fashion brand TELFAR adds a new offering to its best-selling bag category. Inspired by the same plastic bags that NYC banned, TELFAR’s new bag is “a forever take on the city’s most iconic disposable silhouette. Available on August 15, the Plastic Bag reimagines New Yo
Birkenstock’s “Come Back To You”, a storytelling journey rooted in personal style
BIRKENSTOCK has launched its newest campaign, Come Back To You, a storytelling journey rooted in personal style and the grounding beauty of being at ease with oneself. Through the perspective of four protagonists, the campaign shot by Dan Carter celebrates South African stories and style. The campai
SLEEK IN SILVER: PUMA AND ROSÉ UNVEIL NEWMETALLIC SPEEDCAT
Rosé debuts the latest evolution of the PUMA Speedcat, this time, forged in chrome. In the latest leg of her Speedcat adventure, Rosé brings high-gloss attitude to an unexpected destination. Among stacks of tires and twisted metal, Rosé and the Speedcat roar to life: standing out and unapologetic
Burberry Taps TikTok Sensation “Bus Aunty” for “Back to the City” Campaign
It’s no secret that Burberry has been on fire with its campaigns lately. From the incredibly chic swimwear drop to that nostalgic festival campaign, the last few months have most definitely helped the heritage brand to reclaim its crown — further evidenced by last quarter’s Lyst Index results.
Millie Bobby Brown Is the Newest Crocs Ambassador
Millie Bobby Brown is the latest star to publicly declare her love for Crocs, starring in the brand’s newest “Cozy” collection campaign. Captured just outside of London and lensed by Lillie Eiger, the new visuals highlight the “free-spirited nature” that bonds Brown and Crocs, resulting in
In Mint Condition: Tobe Nwigwe Reveals Reebok x Chukwu ABUO
All of Tobe Nwigwe‘s creative ventures are highly intentional, be it his unwavering wordplay on a genre-blurring track or, as he’s been locked in on as of late, a new needle-pushing collaborative footwear project. For the latest chapter in his Reebok x Chuku creative partnership, Nwigwe has cura