Watch the First Trailer for Bad Influencer
The bright lights of social media collide with the shadows of desperation in Bad Influencer, set to premiere exclusively on Netflix on 31 October. Blending gripping crime drama with sharp and witty social commentary, the seven-part series balances high-stakes survival with the glossy illusions of i
adidas Joins Audi Formula 1 Team As Official Apparel Partner
As Audi revs up for its entry into formal motorsport with Formula 1, the automotive empire is bringing adidas into the passenger seat as the official partner of the Audi team. The crux of the multiyear partnership is rooted in apparel, with adidas signing on to outfit the future team. The range is c
SZA Joins Vans As Artistic Director
The era of VanSZA is upon us. A fan of Vans – especially Knu Skools – since her early days, SZA now gets to take an active role in the brand’s innovation, officially signing on as its Artistic Director, marking the start of a multi-year partnership. Connecting over a shared playful, creative s
Globally Renowned DJ and Producer Uncle Waffles signs partnership deal with adidas South Africa
Today, adidas South Africa announced multi-platinum international DJ-producer Uncle Waffles as the latest partner to sign to their Lifestyle portfolio. To celebrate the partnership, she features in the global “Superstar: The Original” campaign joining a multi-generational cast includi
BIRKENSTOCK Unveils Spring/Summer 2025 Collection: “An Ode to Wanderlust”
BIRKENSTOCK has unveiled its Spring/Summer 2025 collection. “An Ode to Wanderlust” is an invitation to journey. Inspired by the innate human desire to explore, this season’s offerings are meticulously crafted to accompany every adventure, from sun-drenched coastal escapades to vibrant
Samuel L Jackson Fronts adidas’ Superstar Campaign
What do a K-pop icon, a rap legend, and a fashion anarchist have in common? The adidas Superstar, a sneaker with its own catalog of milestones, greatest hits, and on-screen cameos. The latest campaign, the cinematic and surreal “Superstar, The Original,” taps into that legacy while reintroducing
G-STAR taps KNWLS for the second chapter of THE DENIM
G-STAR introduces the second edition of THE DENIM, a series where creativity meets craftsmanship, pushing denim design to new heights. Each edition uses denim as a canvas for research and creative exploration, joining forces with emerging designers to create one pair of limited-edition jeans. Foll
Travis Scott Is Oakley’s First-Ever ‘Chief Visionary’
As part of a multi-year partnership to push Oakley‘s visual and cultural identity to the next level, rapper Travis Scott has been named “Chief Visionary” at the American eyewear and performance gear label. Tasked with crafting new campaigns and reimagining Oakley’s classic catalog, the ubiqu
NikeSkims Collaboration Delayed Due to Production Issues
The highly anticipated NikeSkims collaboration, originally scheduled for Spring 2025, has been delayed due to production issues as per Business of Fashion. While no new official launch date has been announced, the release is still expected to arrive later this year. First teased in mid-February 2
Hennessy Takes Centre Court at the 2025 Basketball Africa League Finals with a Celebration of Culture and Craft
The curtain has officially closed on a historic season of the Basketball Africa League (BAL), with South Africa playing proud host to its first-ever Finals. As champions Al Ahli Tripoli were crowned on the court at Pretoria’s SunBet Arena, Hennessy celebrated a different kind of victory, one t
