BIRKENSTOCK Celebrates 50 Years of the Boston
For 50 years, the BIRKENSTOCK Boston has quietly earned its place as one of the world’s most recognisable silhouettes. Never defined by trends or fleeting moments, the Boston clog has become an enduring icon through something far more meaningful: everyday wear. To celebrate this milestone, BIR
adidas and JENNIE Tease an Upcoming Collaboration
Get your wishlists ready: the ultimate trendsetter is at it again. Global pop icon and street style muse JENNIE is officially leveling up her partnership with adidas, teasing a highly-anticipated collaborative collection that merges classic sportswear with her signature style. Known for making anyth
K-Pop Superstar KARINA Just Joined the Converse Family
K-pop star and aespa member KARINA is saying no to boring kicks as she enters the Converse universe. Known for her viral fashion moments and boundary-pushing versatility, the music superstar is fronting two bold new drops: the Run Star Crush and the Chuck 70 X. “Both on stage and off, I lov
Levi’s and COLORSxSTUDIOS EMERGENT Program Spotlights South African Artist lordkez
COLORSxSTUDIOS and Levi’s® today announced South African singer-songwriter lordkez as the next featured artist in EMERGENT, the multi-year global music program designed to spotlight emerging artists at defining moments in their creative journeys. Marking the program’s spotlight on South
Rihanna and PUMA Reportedly Conclude FENTY Partnership
The reigning queen of pop and fashion is officially a sneaker free agent. According to recent reports, Rihanna‘s revived FENTY x PUMA partnership has quietly come to a close. After making a triumphant return to the sportswear giant in March 2023 on the heels of her massive Super Bowl Halftim
ASICS SPORTSTYLE X HELON MELON: WHERE COLLABORATION MEETS CREATIVE EXPRESSION AT SA FASHION WEEK
ASICS Sportstyle recently stepped into the cultural conversation at South African Fashion Week through a considered collaboration with Cape Town designer and founder Helen Melon of Helon Melon, bringing together performance led design and a distinctly local creative perspective. Set within Johannesb
Dua Lipa Is Nespresso’s Newest Brand Ambassador
Vacation queen, fashion It-girl and newly engaged to her Bond-rumored boyfriend, Dua Lipa is living her best life. In the star’s latest move, she takes on the world of coffee. And of course, not just any coffee, but the best of the best, introducing Nespresso’s newest brand ambassador. Beyond he
ROSÉ Is Levi’s Newest Brand Ambassador
Fronting every campaign and sitting front row at every fashion week show, ROSÉ is on a generational run right now. In her latest move, the K-pop star and BLACKPINK member just became Levi’s newest global brand ambassador. Next on the list might be world domination. The partnership builds on the b
Karol G Brings Her Colombian Flair to Reebok
Reebok has just announced Karol G as its new Global Brand Ambassador, bringing a hint of Colombian flair and Grammy Award-winning heat to the brand. Launching the multi-year partnership with a new campaign, the singer is the face of the upcoming sneaker collection reintroducing a classic textile to
Chase Infiniti Is Louis Vuitton’s Latest House Ambassador
Chase Infiniti is one of Hollywood’s latest rising stars, making waves with her breakout role in Presumed Innocent, followed by her standout performance in Paul Thomas Anderson’s One Battle After Another alongside Teyana Taylor and Leonardo DiCaprio. Her compelling performance garnered her criti
