Tracksuits, Bucket Hats and Coach Jackets: Oasis and adidas Debut New Collaboration
adidas and Oasis are celebrating 30 years of shared history with the “Original Forever” campaign and “Oasis Live ‘25” apparel. The collection presents classic ’90s looks reimagined for the modern day. This includes the quintessentially British tracksuit and trainers, which have become sy
On and FKA Twigs Unveil First-Ever Capsule Collection
Sportswear brand On and FKA twigs unveil their Spring/Summer 2025 collaboration. Creative directed by twigs herself, the new capsule collection marks a new first for the singer and Swiss sportswear brand. From dancing to singing, the Eusexua singer is the epitome of an athlete, making this collabora
UNDERCOVER Pre-Spring 2026 Plots a Refined Western Noir
For Pre-Fall 2025, Jun Takahashi‘s UNDERCOVER proposed a revival of Mod style, evoking 90s rock subculture and British counterculture. This time, with a toned-down palette focused on grayscale and dry earth tones, the Japanese designer evokes a cinematic fusion of Western, grunge, and tailored sen
Supreme x Zoo York Spring 2025 Collaboration
In an homage to the gritty, authentic origins of East Coast skateboarding and street culture, Supreme has announced a landmark collaboration with Zoo York for Spring 2025. This partnership celebrates Zoo York’s pioneering role as New York City’s first major skateboard company, which, since its e
ASICS SportStyle Debuts “The Signature Series” With Cecilie Bahnsen
ASICS SportStyle just unveiled “The Signature Series,” a new initiative that highlights seasonal favorites through rich storytelling. Debuting the first instalment is Danish designer Cecilie Bahnsen, a regular collaborator of the brand. As part of the launch, Bahnsen and ASICS debut the GEL-CUMU
Callum Turner Debuts the New LV BUTTERSOFT Sneaker
Fresh off the back of Dua Lipa’s official engagement announcement, British actor Callum Turner is making a splash with Louis Vuitton. Debuting the latest installment of the LV BUTTERSOFT Sneaker, created by men’s creative director Pharrell Williams, Turner stars in the new campaign. The new snea
Real Madrid Celebrates Victory in Style With New Louis Vuitton Official Partnership
The world of football has long intersected with fashion, but few partnerships underscore this synergy with the gravitas of the newly confirmed alliance between French luxury powerhouse Louis Vuitton and Spanish giants Real Madrid. This multi-year deal sees Louis Vuitton becoming the official formal
Fear of God Releases ESSENTIALS Summer 2025 Collection
Fear of God ESSENTIALS has consistently carved a significant niche in contemporary fashion, perfecting the art of elevated basics that blend streetwear sensibility with high-fashion restraint. For Summer 2025, Jerry Lorenzo‘s diffusion line presents an intentionally-curated core offering that reaf
Jordan Brand Channels Motorsport Energy in New Quai 54 Apparel Collection
Ahead of this year’s Quai 54 streetball tournament in Paris, Jordan Brand has unveiled its latest apparel capsule, dropping June 13. Inspired by Michael Jordan’s well-documented love of motorsports, the collection blends streetball flair with racing aesthetics for a bold new look. Key items in t
Supreme Releases Its Spring 2025 Sunglasses Collection
Supreme is here to elevate your eyewear game this Spring with the release of five distinct styles of sunglasses, blending its signature street aesthetic with premium craftsmanship. Designed to complete any Spring 2025 look, the collection showcases a variety of shapes and finishes. The five new styl