Burberry Taps TikTok Sensation “Bus Aunty” for “Back to the City” Campaign

It’s no secret that Burberry has been on fire with its campaigns lately. From the incredibly chic swimwear drop to that nostalgic festival campaign, the last few months have most definitely helped the heritage brand to reclaim its crown — further evidenced by last quarter’s Lyst Index results.

Of course, that wasn’t enough, because the brand has just dropped what might be its most surprising team-up yet. Tapping TikTok sensation “Bus Aunty,” otherwise known as Bemi Orojuogun, the new campaign celebrates everything that makes London the cultural melting pot that it is. Tapping into Orojuogun’s now-famous TikTok format, in which she films herself posing in front of red double-decker buses, the new “Back to the City” campaign captures her amongst rising models on the bus.