Fear of God Athletics Continues to Evolve in Spring 2024 Collection
After kicking off its “Opening Season” with a win – a clean inaugural collection rooted in classic silhouettes accompanied by a captivating allegorical campaign – Fear of God Athletics is continuing to solidify and evolve its ethos in its follow-up launch. For its Spring 2024 range, Jerry Lo
Tyler, the Creator’s Louis Vuitton Spring 2024 Capsule Has Finally Landed
Last month, Tyler, the Creator and Louis Vuitton made headlines with the announcement of their forthcoming collaboration – at the hands of menswear creative director Pharrell Williams, of course. A range of firsts, the new collaboration offers another perspective of Williams’ expanding view of t
Matthew M. Williams and Nike Reveal Elevated Yoga Collection
Matthew M. Williams‘ design philosophy is simple. Founder of 1017-ALYX-9SM, Williams believes in creating pieces that deliver comfort and support, incorporate the latest technologies and that are inspired by New York and California. Off the heels of his collaboration with Nike, where Williams crea
Creative Visionary Cam Hicks Reimagines the Reebok BB 4000 II
Reebok is launching the Cam Hicks BB 4000 II, a sneaker in collaboration with the visionary creative Cam Hicks, set to hit South Africa on 1 May 2024. Cam Hicks, who rose to prominence as Virgil Abloh’s go-to photographer, brings his unique perspective and bold aesthetic to this much-anticipat
Lacoste Pays Homage to the Spirit of French Fashion and Sport
Inimitable French brand Lacoste has revealed its latest collection, “French Fashion Sport,” embodying the essence of style and movement. Looking to founder René Lacoste for inspiration, the brand’s newest line reinvigorates its legacy of marrying sport with grace. Undeniably crisp and clean s
adidas and Yohji Yamamoto Return With Second Y-3 Atelier Collection
adidas and Yohji Yamamoto’s Y-3 Atelier has returned with its second collection, building on its “craft-focused offerings” with a monochromatic, code-blending GORE-TEX® range. Billed as “the most crystalized execution of Y-3’s vision,” the Y-3 Atelier apparel and footwear lineup remaste
K-Pop Stars ILLIT’s Pre-Debut Fashion Splash in Acne Studios SS24
The relationship between K-pop and fashion continues to blossom and grow, as Acne Studios just became the latest label to team up with a rising group. Enlisting girl group ILLIT to star in its new Spring/Summer 2024 campaign, the joint venture comes as the group gear up to release their long-awaited
NewJeans’ Hanni Is UGG’s Newest Global Ambassador for 2024
UGG just announced NewJeans member Hanni as its global brand ambassador for 2024, resulting in a brand new campaign showcasing UGG’s latest summer-ready silhouettes. Including the GoldenGlow and Stratus Sandals alongside the Venture Daze Clog and Slide, the campaign aims to explore a playful take
Diesel Welcomes You to a World of Successful Living for SS24
Diesel is continuing its partnership with Guinness World Records, welcoming you into the world of successful living. Forming its Spring/Summer 2024 offering, the new campaign pays homage to retro TV talent competitions, complete with a live studio audience and a panel of judges. As the campaign prog