Griff Debuts the New ASICS JOG 100S Sneakers

Reimagining the heritage runner through a contemporary lens, the new silhouette is crafted with a mixture of traditional running shoe materials, revamped with patent overlays, ruffled trims and a subtle polka dot pattern that peeks through the signature mesh. Landing in two classic colorways of white and black, the result is a perfectly minimal design that still manages to keep things interesting.

As for the campaign, Griff is lensed in London, showcasing the many ways that movement uplifts here. Exploring freedom and the feelings of moving like no one’s watching, the new campaign taps into the artist’s fun and carefree spirit.