Arsenal and adidas Celebrate 20 Years of the Emirates With Their New Home Kit
adidas and Arsenal have officially unveiled their 2026/27 season home kit, and it’s more than just a jersey — it’s a love letter to the club’s iconic North London home. Marking two decades since the big move to Emirates Stadium, this jersey blends nostalgia and heritage with style for the pe
Take a look at the imagery above and head to the brand’s website for more.
Chloe Kelly has joined the Three Stripes family. The Arsenal and England player is the latest athlete to sign for adidas, bringing her calm, cool and collected energy to the German sportswear brand. One of the biggest faces in women’s soccer right now, the timing couldn’t be more perfect. Kelly
You Can Now Wear Burberry to the Gym
Everyone’s favorite British outdoor brand is taking its heritage to the gym. Introducing the launch of Burberry Activewear. This new lifestyle collection taps into the label’s deep-rooted history of dressing explorers and athletes, reinterpreting Thomas Burberry’s love for the outdoors for a m
“I Know About Football, Benito:” Timothée Chalamet Teases Massive adidas World Cup Campaign Alongside Bad Bunny and Lionel Messi
With the 2026 FIFA World Cup set to kick off across North America this summer, the battle for brand supremacy has officially begun. Leading the charge, adidas just fired a massive opening shot, dropping a highly cinematic campaign trailer that seamlessly merges the biggest names in sports, music, an
Olivia Rodrigo Is Barcelona’s Latest Shirt Sponsor
El Clásico is around the corner again, and that means a new artist is starting a residency on FC Barcelona’s kit before the season comes to a close. This time around, the Spotify logo is being replace by none other than Olivia Rodrigo, as she counts down the days until her third album’s
Nike’s SS26 Swimwear Collection Is All About Sun, Sand and Sea
Days are longer, the weather is heating up, and Nike got the memo. The sportswear brand just unveiled its Spring/Summer 2026 swimwear collection, merging technical expertise with style to outfit your summer getaway. Bright colors and a wide range of silhouettes are dropping just in time for beach se
Borussia Dortmund Honour a Century of Rote Erde With Special Edition Jersey
There are few places in football that carry the weight of history quite like Rote Erde. Now, as the historic ground hits the century mark, Borussia Dortmund step up with a fitting tribute, unveiling a special edition jersey that threads the past directly into the present. Dropping to celebrate 100 y
adidas and Pharrell’s Humanrace Unveil the Adizero EVO SL and Apparel Collection in “Mars”
adidas and Pharrell Williams’ Humanrace are officially inviting runners to reimagine their daily routines with a brand-new extraterrestrial release. Dropping later this month, the collaborative duo has unveiled the Adizero EVO SL sneaker in a striking “Mars” colorway, accompanied by a matching
adidas and Arsenal Team Up With PLACES+FACES for a Lifestyle Capsule
adidas and Arsenal just dropped a collaboration with London-based label PLACES+FACES, celebrating the city through fashion and football. Informally dubbed the most fashionable club in the world — or, at least, in the league — a collab that makes you want to empty your bank account is nothing new
Why Is Your Favorite Brand Making Sportswear Now?
From a fashion perspective, the last few years have been a bit of a fever dream. Trends we thought were dead and buried have risen from the grave. Wedge sneakers and military jackets are back on everyone’s wishlist. Athleisure has become less of a 2010s buzzword and more of a holy grail of 2026 dr