adidas and Pharrell’s Humanrace Unveil the Adizero EVO SL and Apparel Collection in “Mars”

Drawing direct inspiration from the dust and rugged landscapes of the Red Planet, the “Mars” collection serves as a heartfelt tribute to the solar system. To bring this cosmic vision to life, the official campaign was shot in the Martian-like terrain of the Painted Hills in Oregon. The overarching narrative pushes the running community to view movement not just as a metric of distance, but as a mindful daily practice that generates energy, clarity, and balance.

Rooted heavily in the elite DNA of the Adios Pro EVO 1, the new Adizero EVO SL iteration is built specifically for everyday, purpose-led runners. The $160 sneaker features a high stack of full-length LIGHTSTRIKE PRO foam underfoot, delivering a smooth and dynamic ride without relying on stiffening elements. Up top, an engineered mesh upper provides zone-specific support and enhanced breathability where athletes need it most.