Jeep Rejoins Juventus as Official Sponsor for 2025 Season and Beyond
Jeep is once again front and center on Juventus jerseys, returning as the Official Sponsor of the men’s first team, women’s first team and Juventus Next Gen. The partnership, which originally began in the 2012–2013 season, enters its fourteenth year with renewed momentum. This collaboration ha
Como 1907 and Rhude Team up With Adidas on a Limited Edition Jersey Kit
Italian football club Como 1907 has teamed up with Los Angeles luxury streetwear brand RHUDE and adidas for a limited-edition fourth kit that beautifully blends the serene beauty of Lake Como with the vibrant energy of L.A. This collaboration celebrates Como’s successful return to Serie A after 21
FC Porto and New Balance Mark 10 Years of Collaboration With a New Home Kit
To celebrate New Balance and FC Porto’s long-standing tenth anniversary, the sports brand has released a new home kit for the 2025/2026 season. Sporting the traditional club colors, the new football jersey features blue and white stripes, paired with classic blue shorts and an alternate option of
THE DEVIL IS IN THE DETAILS: PUMA & AC MILANUNVEIL NEW HOME KIT FOR THE 2025/26 SEASON
PUMA has unveiled AC Milan’s newest home kit for the 2025/26 season. Inspired by founder Herbert Kilpin’s vision of a “team of devils,” the new design brings Kilpin’s dream to life with red flames across the iconic stripes and a fiery red crest. His statement, “Our colors will be red lik
Vini Jr. Receives First Exclusive Nike Mercurial Player Edition
Nike has launched the Mercurial Vapor Vini Jr. Player Edition, marking the first exclusive boot designed for the Brazilian forward. This release acknowledges Vini Jr.‘s progression in professional football, presenting a model that incorporates performance features with design elements referencing
Coach and the WNBA Are Playing for Keeps
Coach is keeping the momentum going with its multi-year partnership with the WNBA, celebrating self-expression and personal style. This time around, the brand is spotlighting some serious talent: Paige Bueckers, point guard for the Dallas Wings; Sonia Citron and Kiki Iriafen, rookie standouts for th
Wembley Stadium Gets an Olaolu Slawn Makeover
The Emirates FA Cup tapped Olaolu Slawn for what may be his largest project to date. Last season, the London-based artist turned heads with a custom trophy design, which fused his caricature-style forms with a sleek, metallic elegance. For the 2025 final, the Cup welcomed him back for another creati
Female Athletes Changing the Brand Ambassador Game
Think sport is just about medals and match stats? Think again. Today’s top female athletes are doing far more than breaking records — they’re fronting major campaigns, rewriting the playbook for what it means to be a modern sports star and using their platforms to push for everything from ment
Nike Football Presents Its 2025 Women’s National Team Kits
Nike Football just dropped its 2025 National Team kits, and they’re pretty special. Created for the women’s game, the new kits have been designed for eight countries, including Brazil, England, Nigeria and Korea. Championing the tradition and diversity of each country’s athletes, the kits aim
PUMA Reveal Manchester City 25/26 Home Shirt Design
There’s something powerful about breaking tradition. About doing things your own way. For Manchester City, that’s always been part of the DNA — and for the 25/26 season, PUMA channels that defiant spirit into a bold new take on the home kit. For the first time in the club’s history, the icon