PUMA and Salehe Bembury Drop a World Cup Travel Collection
As the excitement builds for this summer’s biggest sporting moment, PUMA is ensuring your favorite athletes, and their most stylish fans, travel in style. The sportswear giant has teamed up with Salehe Bembury for a streetwear-focused travel and goalkeeper collection tailored for all 11 national teams that PUMA is outfitting this summer.
Ditching the simplistic templates and overarching design approach, Bembury’s designs weave culture, geography, architecture and history into distinct visual codes for each country, from Portugal and Morocco to Ghana. Classic silhouettes get a dreamy upgrade, transforming classic jerseys, shorts and the signature KING tracksuits into a vibrant fashion statement that moves seamlessly from the airport to the stadium and beyond.
The cherry on top? The Velum 1 Akita sneaker. Offering a head-to-toe look for the most passionate fans, the sneakers feature a mesmerizing UV-reactive finish. When in the sun, they change colors, giving every look a different feel depending on the weather and location.
The PUMA x Salehe Bembury TRVL WEAR collection will be available to purchase from June 4 on the PUMA website and select retailers.
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