Nike’s Powerful New Brand Anthem – “So Win” – Is All About Being the Best
“You can’t be demanding. You can’t be relentless. You can’t put yourself first. So put yourself first,” says Doechii’s voice over black-and-white imagery of some of the most iconic athletes in the world right now. Unveiled during Super Bowl LIX, Nike‘s “So Win” campaign stars Jorda
Adidas and Mercedes-AMG Petronas F1 Team Drop Debut Collection
Adidas and Mercedes-AMG Petronas F1 Team have officially dropped its debut collection for fans and the athletes. The collection is built for the whole team, equipping each member from drivers, engineers, mechanics and supporting colleagues, with performance wear. The range features a selection of me
FKA twigs and On Announce “The Body Is Art, Part II”
Rising performance-wear company On first announced FKA twigs as its newest Creative Partner back in April 2024, specifically looking after its new training vertical. Tapping into twigs’ avant-garde approach to dance and choreography (evidenced by her performance at Valentino’s Paris Fashion Week
PUMA Unveils Inaugural Portuguese Football Federation Kits
Following the November announcement regarding the new partnership, PUMA has unveiled its first-ever kits for Portugal’s national football team. The campaign showcases new Home and Away kits for the Portuguese Football Federation’s (FPF) men’s and women’s teams, honoring the nation’s long l
Saudi Arabia Named Official Host of 2034 FIFA World Cup
Saudi Arabia has officially been announced as the host for the 2034 FIFA World Cup. The news comes after the 2030 World Cup was announced to be held between three nations, mostly in Morocco, Portugal and Spain with three one-off matches in three additional South American countries. ESPN reported
Adidas Gets Comfortable with the Supernova Rise 2
Last year’s release of the adidas Supernova Rise was a refreshing introduction to the running footwear landscape, prioritizing comfort and stability in a world that’s infiltrated with intimidating jargon and high mileage goals. The intention behind its release was straightforward: to get more pe
AC Milan and PUMA Unveil 125th Anniversary Kit
AC Milan and PUMA on Thursday unveiled the Italian football club’s 125th anniversary kit, a celebratory lineup of gear that celebrates Rossoneri heritage that was voted on by loyal AC Milan fans through an immersive competition. The honorary capsule collection includes the Authentic Player Jersey,
FEEL COMFORT, FIND ENERGY: ASICS LAUNCHES THE NEW NOVABLAST™ 5 SHOE
Today, ASICS announces the launch of the highly anticipated and new fan-favorite NOVABLAST™ 5 running shoe. The latest updates to the NOVABLAST™ line deliver a uniquely comfortable and energized running experience through a combination of lightweight materials and ASICS’ new midsole materi
Official Look at adidas Originals x Bad Bunny & Lionel Messi Gazelle and F50 Cleat
adidas Originals has officially announced Bad Bunny and Lionel Messi‘s joint collaboration in two new silhouettes. As previously rumored, the collaboration features an indoor Gazelle and an F50 cleat, which both draw inspiration from the Puerto Rican rapper and the Argentinian football star’s cr
Real Madrid, Arsenal & Man United Get adicolor collections from adidas
Building off the success of the recent LFSTLR ranges, adidas have released new retro adicolor ranges for Real Madrid, Arsenal and Manchester United. Tapping into the resurgence of the Trefoil in the performance arena, adidas have been complementing the return of the Originals logo on playing jerseys