Nike Brings Its Biggest Soccer Stars Together for a Women-Led Drop
Nike has launched the second edition of Nike United, a special drop fronted and co-designed by six of women’s soccer‘s brightest talents. The first chapter was all about unity, bringing together some of the biggest names in the game: Sophia Wilson, Naomi Girma, Lauren James, Patri Guijarro, Deyn
Manchester City and EA SPORTS FC™ Unveil Futuristic Fourth Kit with a Digital Twist
The past few months have seen football explore new ways for fans to connect with clubs off the pitch through exciting and unconventional product drops. The latest launch in this space is a gamified version of Manchester City’s fourth kit, created through a collaboration between EA SPORTS FC™ and
adidas Reveals Official Match Ball for FIFA World Cup 2026
adidas has kicked off the countdown to football’s biggest international tournament by revealing TRIONDA, the Official Match Ball for the FIFA World Cup 26™. Named for the three host nations –Canada, Mexico, and the USA — the ball’s dynamic design is a visual celebration of their union. TRI
NikeSKIMS’ Inaugural Campaign Arrives Fronted by World-Class Athletes
We all know that women are the epitome of strength, and now Nike and SKIMS are coming together to celebrate this. With their debut line, “NikeSKIMS” spans seven collections and 58 silhouettes, which works out to offering over 10,000 style combinations. Yes, we did the math. The two brands coming
Kith x adidas Football Fall 2025 Adapts Street Codes For The Field
Kith x adidas Football is back with the second chapter of their partnership for the year, blending sport and lifestyle into a world-colliding Fall 2025 collection. The campaign for the new collection features two former Juventus teammates, Paul Pogba and Paulo Dybala, both of whom are also World Cup
Fear of God Announces Multi-Year Partnership With MLB
In a monumental collaboration that fuses sport with high fashion, Fear of God has announced a multi-year partnership with Major League Baseball (MLB). This new venture, which marks a significant moment for both brands, will bring the timeless spirit of the game to fan apparel, reimagined through the
Louis Vuitton Announces a Collaboration With Real Madrid
For the first time ever, Louis Vuitton is bringing its tailoring expertise to the world of soccer by designing both Formal Wear and Formal Travel Wear collections for the women’s Real Madrid football team. The bespoke collection comprises ready-to-wear pieces, footwear, accessories and luggage, de
Nike and Spotify Are Using the Power of Music To Get Girls Moving
Nike and Spotify are expanding their partnership with “Make Moves,” a collaboration using the power of music to inspire girls to move to one song every day. The campaign wants to help girls find their sense of enjoyment and belonging within sport, channeling confidence and self-expression. Promo
The New Liverpool FC and adidas Kit Is Steeped in Club History
Liverpool FC and adidas just dropped a new kit, and it’s steeped in club history. Designed for the 2025-2026 football season, the exclusive third kit lands in a striking sea green colorway and takes inspiration from LFC kits of the ’90s and early 2000s. The jersey also marks the return of the ad
LeBron James Enters the Hall of Fame With the “Redeem Team” in Historic Enshrinement
In a moment that was always a matter of when, not if, LeBron James has officially been inducted into the Naismith Memorial Basketball Hall of Fame. While the ceremony solidifies his place in basketball history, it’s particularly unique because he and Chris Paul are the first active NBA players to