Fear of God Announces Multi-Year Partnership With MLB
In a monumental collaboration that fuses sport with high fashion, Fear of God has announced a multi-year partnership with Major League Baseball (MLB). This new venture, which marks a significant moment for both brands, will bring the timeless spirit of the game to fan apparel, reimagined through the
Louis Vuitton Announces a Collaboration With Real Madrid
For the first time ever, Louis Vuitton is bringing its tailoring expertise to the world of soccer by designing both Formal Wear and Formal Travel Wear collections for the women’s Real Madrid football team. The bespoke collection comprises ready-to-wear pieces, footwear, accessories and luggage, de
Nike and Spotify Are Using the Power of Music To Get Girls Moving
Nike and Spotify are expanding their partnership with “Make Moves,” a collaboration using the power of music to inspire girls to move to one song every day. The campaign wants to help girls find their sense of enjoyment and belonging within sport, channeling confidence and self-expression. Promo
The New Liverpool FC and adidas Kit Is Steeped in Club History
Liverpool FC and adidas just dropped a new kit, and it’s steeped in club history. Designed for the 2025-2026 football season, the exclusive third kit lands in a striking sea green colorway and takes inspiration from LFC kits of the ’90s and early 2000s. The jersey also marks the return of the ad
LeBron James Enters the Hall of Fame With the “Redeem Team” in Historic Enshrinement
In a moment that was always a matter of when, not if, LeBron James has officially been inducted into the Naismith Memorial Basketball Hall of Fame. While the ceremony solidifies his place in basketball history, it’s particularly unique because he and Chris Paul are the first active NBA players to
Venezia FC and NOCTA Unveil New 25/26 Jersey Celebrating the Spirit of Venice
Venezia FC and Drake’s NOCTA have unveiled the Third Jersey for the 2025/26 season. This latest release, part of the “Home Ground” campaign, is a tribute to the concept of Unione, representing the unity and passion of the Club’s fans. The design revives Venezia FC’s iconic palette with bol
BAPE and adidas Join Forces for Soccer Collection
adidas and BAPE have collaborated on a new soccer collection that blends the Japanese label’s streetwear sensibility with the spirit of the world’s most popular sport. The collection is headlined by two new takes on adidas’ pinnacle soccer cleats: the Predator Elite FT and the F50 Elite Firm G
Nike’s New Campaign Just Reimagined Its Signature Slogan
Nike just launched its latest campaign with a slogan swapover, introducing the brand to a new generation. The famous “Just Do It” tagline is changed to “Why Do It?” in a move to connect with young athletes and reframe success as a choice, encouraging them to create their own next chapter. Ni
Our Favorite Fashion Moments From the 2025 US Open So Far
This year’s US Open kicked off on August 24 with the first round of singles matches, and has since seen numerous celeb appearances, fashion moments and some seriously tense tennis. Seeing fashion moments at this year’s tournament is hardly surprising, given we’ve seen a ton of sports stars in
Netball SA unveil new SPAR Proteas kit
Global sports company PUMA and Netball South Africa today unveiled the bold new 2025/26 Home and Away kits which will debut when the SPAR Proteas women’s team embarks on their upcoming six test Australasian tour. The vibrant graphic executed on the side panels of the new Home (Green) and Away (Wh