Take a look at the imagery above and head to the brand’s website for more.
Chloe Kelly has joined the Three Stripes family. The Arsenal and England player is the latest athlete to sign for adidas, bringing her calm, cool and collected energy to the German sportswear brand. One of the biggest faces in women’s soccer right now, the timing couldn’t be more perfect.
Kelly was made for game-changing moments, scoring the winner at the UEFA Women’s Euros back in 2022 and playing a pivotal role in the Lionesses’ 2025 victory, as well. As she continues to chase greatness on the pitch, this time she’ll be kitted out in adidas’ F50 Sparkfusion boots, designed specifically for women.
To celebrate the partnership, Kelly stars in adidas’ new “Natural Born Winner” campaign, featuring a special appearance from Kano. The film focuses on the unlikely duo’s shared values of resilience, determination, and performing when it matters most.
In a press release, Kelly said “I’m so proud to be joining adidas. This is a brand that has been at the heart of football’s biggest moments for decades, and to now be part of that legacy means everything. It feels like the right move at the right time in my career, and I cannot wait to get started. Having Kano in my debut campaign is special, he is a British cultural icon and someone whose music has been the soundtrack to so many people’s lives, including mine. I’m excited for what is ahead.”
In other news, Levi’s and England dropped a World Cup denim collection.
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