Giorgio Armani Taps J Balvin to Be Fragrance Ambassador
Giorgio Armani has named J Balvin its newest U.S. Fragrance Ambassador, tapping the reggaeton singer to front its newest scent, “I WILL” Eau de Parfum. The partnership leans on Balvin’s own story, as he’s an artist known for reshaping global music while staying rooted in his Colombian identi
Salomon Introduces the XT-EVO Sneaker
Salomon’s iconic XT lineup is getting bigger, and we are officially swooning over its latest addition. Meet the XT-EVO, a striking new silhouette that reimagines the trail-tested DNA of the fan-favorite XT-6 through a sleek, modern and sculptural design language. Crafted for the modern explorer, t
Willy Chavarria Is Giving UGG an Edgy New Look
UGG is teaming up with visionary designer Willy Chavarria for an epic unisex capsule that seamlessly merges rugged biker culture with UGG’s signature cozy warmth, and this one is a whole family affair. First teased on the runway during Paris Fashion Week and modeled by none other than Romeo Beckha
PUMA and Madhappy Serve West Coast Warmth in Their New Collaboration
PUMA and Los Angeles-based lifestyle label Madhappy are teaming up once again for their third collaborative drop, bringing a dreamy, sun-soaked dose of West Coast optimism into Fall/Winter 2026. Centering the concept of “inactive activewear,” the new collaboration is a thoughtful celebration of
On and FKA twigs Want You To Unwind
If your post-workout routine usually involves collapsing on the floor, On and FKA twigs are here to give your recovery ritual a high-fashion revival. For Fall/Winter 2026, the duo is shifting gears from high-intensity training to the art of restoration. At the heart of the drop is On’s first-ever
BIRKENSTOCK Celebrates 50 Years of the Boston
For 50 years, the BIRKENSTOCK Boston has quietly earned its place as one of the world’s most recognisable silhouettes. Never defined by trends or fleeting moments, the Boston clog has become an enduring icon through something far more meaningful: everyday wear. To celebrate this milestone, BIR
adidas and JENNIE Tease an Upcoming Collaboration
Get your wishlists ready: the ultimate trendsetter is at it again. Global pop icon and street style muse JENNIE is officially leveling up her partnership with adidas, teasing a highly-anticipated collaborative collection that merges classic sportswear with her signature style. Known for making anyth
Vans’ Moc Low Might Be Its Most Grown-Up Shoe Yet
Vans steps outside its usual skate uniform with the Premium Moc Low, bringing a more refined, moccasin-inspired silhouette into its laid-back world. We spent some time in the shoe to see if growing up suits Vans. There’s something immediately different about the Vans Premium Moc Low. It doesn’t
Dua Lipa Highlights YSL Beauty’s Newest “Libre” Perfume
YSL Beauty is yet again expanding its “Libre” collection with “Libre Santal Couture,” the line’s first floral woody Eau de Parfum. Global ambassador Dua Lipa fronts the new campaign, shot in the South African desert under director Romain Wygas, built around the warm sandalwood accord that
Dior Beauty Releases an Anime-Inspired Film in Honor of “Miss Dior”
In honor of “Miss Dior,” the fragrance that helped define the house of Dior, the brand has partnered with French animation studio Remembers on an anime-inspired short film starring the scent as its own animated heroine. Directed by Remembers co-founder Ugo Bienvenu, the project marks the first t
