adidas and JENNIE Tease an Upcoming Collaboration
Get your wishlists ready: the ultimate trendsetter is at it again. Global pop icon and street style muse JENNIE is officially leveling up her partnership with adidas, teasing a highly-anticipated collaborative collection that merges classic sportswear with her signature style.
Known for making anything she wears an instant viral obsession, JENNIE’s latest vision turns everyday athletic staples into the perfect wardrobe essentials. The line was teased in a short video, featuring the pop star dancing in stirrup socks, micro shorts and one of adidas’ classic track jackets. There isn’t much to go off of, but the collection is clearly leaning into fashion’s current obsession with dance and ballerina-off-duty looks.
Going off of her own personal aesthetic and the nature of adidas’ celebrity collaborations of the past, we can expect an array of tailored track jackets, chic, oversized trousers, and elevated sets. The video was just a quick teaser, but a palette of muted colors and vintage-inspired neutrals with contrasting, dark accents might be the direction this partnership is going in.
The new JENNIE x adidas Originals collection is set to launch globally on September 1 via the adidas website and select retailers.
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