Umbro Celebrates Euro 2024 With New “United by Umbro” Collection

British sporting label Umbro is celebrating its 100th year in business with a bevy of collaborations and toast-worthy collections. Following on from team-ups with the likes of Palace, Slam Jam and HUF, the imprint has just launched its new “United by Umbro” campaign shot by Manchester-born photographer Louis Bever, ahead of Euro 2024.

Inspired by the label’s vast archives, the collection “underlines the unifying power of football” with a lineup of strong mash-up jerseys for a selection of qualifying countries. Among them, Spain, France, Ireland, Holland, Portugal, Italy, England and Germany receive new silhouettes that take from Umbro’s beloved teamwear graphics.

Each jersey is emblazoned with a woven crest designed by kit designer and “Blood In Blood Out” founder Floor Wesseling, whose heraldry expertise lends itself to the jerseys’ traditional-meets-contemporary aesthetics. Alongside the jerseys, which are made from 100% recycled polyester, the line houses graphic T-shirts and leisure shorts made of loopback fleece.