PUMA Collaborate With PLEASURES For AC Milan 23/24 Fourth Kits
Blending the punk, metal, and grunge influences of LA streetwear brand Pleasures with the intricate beauty of Milan’s gothic architecture, PUMA lift the veil on the AC Milan 23/24 Fourth Kit, which will be available in two colour variations: light and dark.
Over the last few seasons, PUMA have made a habit of hooking up with brands from outside the footballing world for AC Milan’s fourth kits; in 2022 it was leading Italian fashion brand NEMEN, and that was followed up a year later by a collaboration with high-end fashion brand Koché. Now, PUMA turn to LA-based streetwear brand Pleasures, with whom not one, but two fourth kits have been created.
The concept of having two versions of the kits is inspired by the contrasting nature of the serene dusk and the awakening dawn of Milan. Adding an extra layer of innovation, both versions of the Fourth Kit feature reflective logos, a first for AC Milan.
For the first time in the Club’s history, the two distinct iterations of the Fourth Kit will be used in separate games. In the home match against Napoli, on 11 February, the players will don the black version, while the goalkeeper will sport the pristine version, creating a visually stunning contrast on the pitch. In the away game against Monza, on 18 February, this dynamic will be reversed, offering fans a captivating visual experience in each encounter. The groundbreaking design and innovative concept extend to AC Milan’s women’s team, who will proudly wear the Fourth Kit in the Derby against Inter on 18 February.
The two kit versions were unveiled yesterday in Milan during an exclusive event in collaboration with Slam Jam during which AC Milan players, VIPs, and media had the opportunity to see the jerseys for the first time. Simultaneously, the kits were also revealed in Los Angeles through a guerrilla posting activity.
Olivier Giroud, AC Milan striker and PUMA ambassador, commented on the new Fourth Kit: “I am excited to be wearing this great looking kit on the pitch. It is unlike anything I have seen before with two versions that can be used by both the goalkeeper and the players. This shows the creativity and innovation of PUMA, AC Milan, and PLEASURES, creating a kit with a cutting-edge design and an amazing concept that truly captures the essence of AC Milan’s legacy and ambition.”
Note only the black version will be available in South Africa, at PUMA Retail stores and on PUMA.com from 8 February for a price of R1799.