Kanye West Teases His Reimagined McDonald’s Packaging Design

Kanye West and McDonald’s is finally happening. After breaking his months-long Instagram silence to announce his collab, the Balenciaga fanboy and famous fast-foodie is drip-feeding details of the long-awaited link-up.

After surviving a temporary Instagram ban, Kanye kept quiet on the platform for a spell, spontaneously returning to post an image of a geometric McDonald’s container with the text “Next week it’s the fries” (a reference to his song “Gold Digger”).

“Ye teams up with legendary MUJI industrial designer Naoto Fukasawa to reimagine McDonald’s packaging,” reads Kanye’s caption, referring to himself in the third person.

Fukasawa, though best known for his work with minimalist Japanese retailer MUJI, has been heralded as an especially influential product designer, with a resume that includes Herman Miller, Alessi, and HAY.

Amassing over fifty prestigious accolades in his career to date – including an American IDEA Gold Award, the German iF Gold Award, and the British D&AD Gold Award – Fukusawa is going full-on commercial by providing West and McDonald’s with some much-needed design expertise.

While Fukasawa’s link-up with McDonald’s may come as a surprise, West’s love for the fast food chain is no secret.