Coach and the WNBA Are Playing for Keeps
Coach is keeping the momentum going with its multi-year partnership with the WNBA, celebrating self-expression and personal style. This time around, the brand is spotlighting some serious talent: Paige Bueckers, point guard for the Dallas Wings; Sonia Citron and Kiki Iriafen, rookie standouts for the Washington Mystics; Aneesah Morrow, powerhouse forward for the Connecticut Sun and Hailey Van Lith, the dynamic point guard repping the Chicago Sky.
These athletes are redefining what it means to blend sport and fashion, embodying everything Coach stands for, especially its core belief in having the “Courage to Be Real.”
“This new chapter continues our journey with the WNBA and these trailblazing athletes who live and breathe fearless self-expression,” shares Joon Silverstein, Chief Marketing Officer at Coach, in a press release. “We’re honored to share their stories and hope they inspire others to show up as their full, authentic selves — to push boundaries and rethink what’s possible.”
As the official handbag partner of the WNBA, Coach styled the players head to toe in the brand’s freshest looks, proving that confidence is always in fashion.
Click the gallery to get a glimpse of the campaign.
For more sports news, read about the seven athletes changing the brand ambassador game.
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