THE DEVIL IS IN THE DETAILS: PUMA & AC MILANUNVEIL NEW HOME KIT FOR THE 2025/26 SEASON
PUMA has unveiled AC Milan’s newest home kit for the 2025/26 season. Inspired by founder Herbert Kilpin’s vision of a “team of devils,” the new design brings Kilpin’s dream to life with red flames across the iconic stripes and a fiery red crest. His statement, “Our colors will be red like flames and black to invoke fear in our opponents,” remains central to the club’s identity, shaping the Rossoneri for over 125 years.
The kit blends tradition with innovation, reflecting the club’s heritage while introducing modern stylistic elements. Maikel Oettle, Chief Commercial Officer of AC Milan, highlighted this balance, stating, “The new Home kit reflects the Club’s heritage through a design that builds on our traditions while introducing subtle elements of innovation. It draws inspiration from the legacy of our colors and symbols, continuing the stylistic direction developed with PUMA over the past few seasons.”
Meanwhile, Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, emphasized the emotional and symbolic impact. He notes,
This kit is sure to remind everyone of the fear this team can distill in the opposition and ensure the Rossoneri bring the heat from the sidelines.”
Available in Authentic and Replica versions, the jersey is crafted with PUMA’s ULTRAWEAVE fabric, reducing weight and friction for elite performance. The Replica Jersey offers the same striking design with a relaxed fit, ideal for match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology for comfort. Additionally, PUMA’s RE:FIBRE initiative ensures the Replica jerseys are made using 95% recycled textile waste, reflecting the brand’s commitment to sustainable production in football apparel.
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