Karol G Brings Her Colombian Flair to Reebok

Reebok has just announced Karol G as its new Global Brand Ambassador, bringing a hint of Colombian flair and Grammy Award-winning heat to the brand. Launching the multi-year partnership with a new campaign, the singer is the face of the upcoming sneaker collection reintroducing a classic textile to the Reebok family.

Fronting the “Born Classic. Worn for Life.” campaign, Karol G is photographed in a range of new releases from the brand. Breathing new life into Reebok Classics, Garment Leather is the main focus of this collection, adding a vintage sportswear vibe to an already timeless set of sneakers. The pop star rocks new versions of the Club C 85, Workout Plus, Freestyle Lo and Classic Leather silhouettes, pairing the shoes with Reebok sportswear and lifestyle fits.