ROSÉ Is Levi’s Newest Brand Ambassador
Fronting every campaign and sitting front row at every fashion week show, ROSÉ is on a generational run right now. In her latest move, the K-pop star and BLACKPINK member just became Levi’s newest global brand ambassador. Next on the list might be world domination.
The partnership builds on the brand’s recent collaboration with the singer-songwriter for its global campaign “Behind Every Original,” which debuted during the Super Bowl. As part of the campaign, the brand has now released ROSÉ’s dedicated “Backstory” video, taking us along for a deeper look into her creative vision.
The partnership is set to unfold with an exclusive product collaboration releasing later this year to bring ROSÉ’s style to life through Levi’s. This will allow fans around the world to express their own creativity through pieces that also reflect the singer’s identity and spirit. Earlier this year, during Blackpink’s Tokyo performances, we saw ROSÉ hit the stage in a series of custom Levi’s ensembles complete with hand-made customization. These pieces will now be on display at the Levi’s Harajuku store to offer fans an up-close look at the craftsmanship behind the artist’s fits.
Check out the campaign stills above and head to the Levi’s website to watch the full video.
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