Ayo Edebiri Is Officially a New Balance Ambassador

One of our favorite stars Ayo Edebiri is officially joining the New Balance family as its newest ambassador. Known for crafting an authentic career on her own terms across writing, directing and acting, the entertainment industry powerhouse brings a fresh, distinct perspective to the Boston-born footwear brand.

The partnership kicks off with a campaign that returns Edebiri to her roots. Shot in her hometown of Dorchester by Tyler Mitchell, the imagery explores local landmarks and daily Boston moments that celebrate the city’s creative identity. Throughout the editorial, Edebiri sports the iconic New Balance 574 silhouette.

“We are incredibly excited and honored to welcome Ayo to the New Balance family of ambassadors,” said Chris Davis, Brand President and Chief Marketing Officer in a press release. “She shapes culture rather than follows it, and that independent spirit is deeply aligned with New Balance.”

Reflecting on the collaboration, Edebiri also shared her own connection to New Balance, growing up in the city it was born in and how that local influence made the partnership an easy yes.

Beyond campaign imagery, Edebiri will collaborate with the brand on creative projects and cultural initiatives. To get her look, check out the 574 collection on the New Balance website.