ASICS SPORTSTYLE X HELON MELON: WHERE COLLABORATION MEETS CREATIVE EXPRESSION AT SA FASHION WEEK
ASICS Sportstyle recently stepped into the cultural conversation at South African Fashion Week through a considered collaboration with Cape Town designer and founder Helen Melon of Helon Melon, bringing together performance led design and a distinctly local creative perspective. Set within Johannesb
OTW by Vans Reunites With Julian Klincewicz for a Old Skool 36 & Style 31 Collab
Vans‘ high-fidelity line, OTW by Vans, has partnered with Los Angeles-based multimedia artist Julian Klincewicz for their fourth collaboration, introducing two reworked classics: Old Skool 36 and Style 31. The Old Skool 36 arrives in “Mango Mojito Orange” and “Ivy Green,” while the Style 3
Austin Butler Unveils YSL’s Newest Fragrance
YSL Beauty has tapped global ambassador Austin Butler to spotlight the newest addition to its cult-favorite “MYSLF” fragrance collection: the “MYSLF” Eau de Toilette Intense. Described by the brand as “minerally fresh, intensely musky and radically sensual,” the scent is directly inspire
The Converse ONE STAR J Returns in a “Purple” Colorway
The new Converse TimeLine ONE STAR J VTG “Purple” revives a classic silhouette with a bold vintage treatment. Made in Japan, the sneaker features a premium purple suede upper that delivers rich texture and depth, contrasted by the iconic white star logo on the quarters. The tongue and laces main
Take a look at the imagery above and head to the brand’s website for more.
Chloe Kelly has joined the Three Stripes family. The Arsenal and England player is the latest athlete to sign for adidas, bringing her calm, cool and collected energy to the German sportswear brand. One of the biggest faces in women’s soccer right now, the timing couldn’t be more perfect. Kelly
Take an Official Look at the adidas Samba Mule in “Preloved Brown,” “Beige,” and “Navy”
The adidas Samba Mule is the latest construction evolution of the iconic T-toe soccer silhouette, arriving Summer 2026 with one decisive modification: no back. By removing the heel counter entirely, adidas converts the Samba from a lace-up street staple into a slip-on built for high-heat conditions,
The Nike x Procell Total 90 Heirloom Salutes NYC’s Underground With Liim
NYC-based rapper Liim is the face of the new Procell x Nike Total 90 Heirloom launch, the partners’ second collaboration since their first footwear drop in 2019. The campaign couldn’t get more NYC (specifically Lower East Side) with the Bowery-based vintage boutique behind the design and New Yor
Versace Is Referencing Itself for the Latest Campaign
Versace is taking a trip down memory lane for its La Vacanza 2026 campaign, appropriately titled “Versace Obsessed.” Captured by the legendary Steven Meisel, the imagery feels like an intimate peek into a fashion obsessive’s bedroom, where the walls are plastered with archival tearsheets from
Nike Celebrates 30 Years With the Air Max 95 Big Bubble in “Obsidian/Work Blue”
Nike is continuing its massive celebration of the Air Max 95‘s 30th anniversary by expanding its highly coveted “Big Bubble” lineup. Merging retro running heritage with upgraded, supersized cushioning, the brand has officially dropped the Nike Air Max 95 Big Bubble SE in a striking “Multi-Co
TELFAR’s Everyday Tote Gets a Heavy-Duty Upgrade With the Utility Bag
TELFAR is upgrading its classic Shopping Bag with the Utility Bag, a tactical evolution of its signature silhouette and a direct response to the everyday needs of its community. Since redefining the modern luxury landscape with its universally recognizable Shopping Bag, TELFAR has maintained a deep