Austin Butler Unveils YSL’s Newest Fragrance

YSL Beauty has tapped global ambassador Austin Butler to spotlight the newest addition to its cult-favorite “MYSLF” fragrance collection: the “MYSLF” Eau de Toilette Intense. Described by the brand as “minerally fresh, intensely musky and radically sensual,” the scent is directly inspired by the ever-changing nature of modern masculinity.

“When creating the fragrance, the challenge for us as perfumers was to push conventional expectations of the Eau de Toilette experience with a new intensity that is unmistakably YSL,” perfumers Daniela Andrier, Cristophe Raynaud and Antoine Maisondieu say in a press release. “Its modernity lies in being clean yet sensual and incredibly diffusive without ever being aggressive.”

Harping on the popularity of skin-first, musky scents, the new “MYSLF” Eau de Toilette Intense takes on a laundry-like, stripped down touch without straying from the original fragrance’s distinct sensuality. It first opens with bergamot and clary sage heart for a fresh effect. Then, orange blossom and geranium bourbon Madagascar give it the masculine flair YSL is known for. Lastly, base notes of white musks, patchouli, amber woods and cashmeran linger — delivering that irresistible skin musk quality.

“MYSLF” Eau de Toilette Intense retails for $155 USD and is now available for purchase on the brand’s website.