The Nike x Procell Total 90 Heirloom Salutes NYC’s Underground With Liim
NYC-based rapper Liim is the face of the new Procell x Nike Total 90 Heirloom launch, the partners’ second collaboration since their first footwear drop in 2019. The campaign couldn’t get more NYC (specifically Lower East Side) with the Bowery-based vintage boutique behind the design and New York-native Liim fronting the debut.
Shortly after sharing a preview depicting a plastic-wrapped plaid couch, the Liim photos landed, featuring the matching plaid uppers and brown patent leather overlays. A tribute to the 2002-born “Air Zoom Total 90,” the recently issued Total 90 has resurfaced as a popular model among the football boot surge in sneakers. While recent Total 90 models have focused on bold colorways, including Silver/Black and Dynamic Yellow, Procell leans into its vintage shop roots with a softened plaid pattern and brown overlays.
The collaborator first reinterpreted the Nike Air Force 1 Low with the “Muslin-Desert Ore” variant, rendering the typically white upper makeup with a textured off-white fabric. The aged look complements Procell’s aesthetic, a mix of vintage graphic tees, archival designer pieces, and retro grails, which have made the shop a favorite of notable artists like Frank Ocean.
The Nike x Procell Total 90 Heirloom will be available starting on May 16, 2026, via Procell (5 Delancy St, NY, NY) and select Nike stockists.
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