Versace Is Referencing Itself for the Latest Campaign
Versace is taking a trip down memory lane for its La Vacanza 2026 campaign, appropriately titled “Versace Obsessed.” Captured by the legendary Steven Meisel, the imagery feels like an intimate peek into a fashion obsessive’s bedroom, where the walls are plastered with archival tearsheets from the ’90s and early 2000s. It’s a loud and proud celebration of the House’s cultural grip, proving that Versace’s visual language still knows exactly how to stir up some serious desire.
The collection itself is a flirtatious dialogue with the past, pulling straight from the archives to reimagine Versace’s biggest hits for right now. We’re talking about a high-energy clash of street style and couture, featuring the brand’s definitive signatures: sharp denim shirting, breezy printed silks and vivid tailoring that demands attention.
Of course, it wouldn’t be Versace without a bit of edge, so expect plenty of black leather contrasted against gleaming gold hardware. By mixing fresh faces with enduring icons, the campaign asserts that the brand’s legacy is not just something to look back on; it’s a living, breathing statement. It is provocative, slightly nostalgic and 100% Versace.
Take a look at the imagery above and head to the brand’s website for more.
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