Pierpaolo Piccioli Drops His First-Ever Balenciaga Campaign
Not long after new creative director Pierpaolo Piccioli presented his debut collection for Balenciaga at Paris Fashion Week, the designer returned to share his first-ever campaign for the brand. Lensed by David Sims, the latest campaign marks a new era for the house and, in turn, introduces a new Balenciaga woman.
“For my first campaign for the House, I wanted to create something that felt truly personal and could tell a story of effortless beauty and delicate humanity. Working with my dear friend and artist, David Sims, made it even more special. Together, we captured Mona and Sandra as they are — spontaneous, real, soft, yet strong — a reflection of the new Balenciaga woman and the beginning of a chapter that feels deeply meaningful to me,” said Piccioli in a press release.
According to the brand’s press release, the new Balenciaga woman is defined by “quiet strength, sensitivity and self-possession.” Starring Mona Tougaard and Sandra Murray, each talent is captured inside Paris’s l’Hôtel de Maisons, embodying themes of power, elegance and authenticity.
Spotlighting two of the house’s long-lasting emblems, the campaign centers around the Rodeo and Le City bags, acting as symbols of the brand’s duality. Merging “effortless utility” with “refined allure,” the new visuals confirm that a new era has indeed arrived.
Take a look at the campaign above and head to Balenciaga’s website for a closer look at its classic bags.
You may also like
CLOGS – THE STYLE STATEMENT OF OUR TIME!
Lockdown made us prioritise comfort and we have not gone back since. It’s not often that we se
Giorgio Armani’s Mare Collection Swims to Seaside Boutiques Worldwide
Giorgio Armani is synonymous with elegance and class, constantly delivering refined wardrobes for me
PUMA and June Ambrose Release First Co-Branded Collection
PUMA and Creative Director June Ambrose will be releasing their first co-branded collaboration, “K
Post a comment