Pharrell Williams Unites the World for Louis Vuitton SS25 Menswear Collection

The collection focuses on celebrating all the humans that inhabit the world. By taking a bird’s eye perspective on the planet we call home, Pharrell and Louis Vuitton bring Paris to the world, unifying the international community through LV’s global mentality. Expanding the maison’s travel gene, the collection is symbolic, hosted at La Maison de l’UNESCO, which was constructed in 1958 in the name of uniting humanity in world peace through culture. At the show, Pharrell brings creatives and audiences alike from all different backgrounds, creating a sense of welcome-ness to the global network where the maison is at the center.

The theme of travel was imbued throughout, staying true to Louis Vuitton’s roots. The global dandy was inspired by the modern traveler. In particular, aviation pilots become the main inspiration, seeing uniforms take on the cropped tailored jacket to bombers to flight suits. While the collection started out in monochromatic fashion, moving from dark black tones to earthy browns and greys, it moves to a more colorful vision of the globe’s signature green and blue, magnifying the house’s international mentality. The Damier and camouflage pattern receive an updated rendition with new colors and inspirations. The patterns are adapted into a snake-o-flage motif, playing on the python textile which was demonstrated further on Pharrell’s own jacket he wore to walk the finale. The patterns also see the camouflage warp into a map-o-flage motif, further hammering down on the global motif. The collection also leans into the football world creating a jacket out of soccer balls as well as jersey-like pieces.

Take a look at the full collection above.