H&M’s Next Designer Collaboration Will Be With Mugler
Fast-fashion giant H&M has joined forces with Mugler for its next designer collaboration, launching online and in select retail locations this spring.
The capsule collection, crafted by H&M’s creative advisor, Ann-Sofie Johansson, and Mugler’s creative director, Casey Cadwallader, will mark the latest in H&M’s series of high-low team-ups. The Swedish brand began its high-fashion collaborations in 2004, with a collection by Karl Lagerfeld. Since then, H&M has released collections with Stella McCartney, Moschino, Maison Margiela, Balmain, Isabel Marant, Comme des Garçons, Lanvin, Versace, Simon Rocha and Giambattista Valli.
H&M is looking to boost sales, after reports stated that its operating profit for the quarter concluding in November of last year declined to $79.2 million USD, down from $603.6 million USD the year prior, according to Business of Fashion. The brand’s designer collaborations are known to sell out quickly, with hours-long lines forming outside of its flagship stores. The fast-fashion retailer will likely see a boost from its collaboration with Mugler, which now exists at the fore of fashion thanks to Cadwallader’s direction and a slew of famous fans, including Kylie Jenner, Dua Lipa and Cardi B.
Following the Mugler collection, H&M has a second designer collaboration planned with Puig-owned fashion house Paco Rabanne later this year, per WWD‘s sources. The designer, who passed away at the age of 88 earlier this month, is remembered for his radical, rebellious spirit that set him apart in contemporary fashion.
Stay tuned for more information on H&M’s Mugler collaboration, coming this spring.
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