Dior Requests €100K EUR Compensation From Valentino for Recent Couture Show

Now, this situation with Dior and Valentino is a tricky one.

As a former sales associate, I totally get it. The boutique’s employees missed out on thousands in commission sales because of a rival brand’s theatrical production, with the store’s individual goals and associates’ pockets each taking a blow.

Dior said Valentino sent word to retailers surrounding the Spanish Steps prior to its couture presentation, promising “regular foot traffic” to their stores during its show’s duration. However, the barriers that apparently surrounded Dior’s storefront certainly didn’t help matters.

Of course, Valentino failing to deliver on its alleged guarantee would upset me as a store manager or staff , especially if it negatively affected business.

Interestingly, it seems only Dior’s Rome store felt victimized by Valentino, as no other local retailers issued their own grievances.

Then again, these are luxury brands we’re talking about here!

Dior, which racked up 64.2 billion euros in revenue in 2021, can probably make that back in an hour with a divorcee who just received a hefty settlement or perhaps even with Travis Scott’s fanbase of ragers looking to support their fave’s upcoming Cactus Jack collaboration. But, hey what do I know?

Nonetheless, Dior wants Valentino to make up for its loss in sales during that brief window on July 8, demanding that the Italian label cough up Є100,000 in full within 15 days (business or regular days? I’m not sure).

Dior made it clear that it would “adopt all the necessary measures to protect its rights,” which means that we could be seeing the next major fashion lawsuit unfold over a NIMBY spat.