Rounding Up The Best Moments of SA Fashion Week’s SS22
As the curtains drop on another SA Fashion Week, it’s time to take a look back at what all went down and then prepare for a little R&R.
Oh, right, there are more Spring/Summer Collections 2022 shows in May. Well, we’ll get there when we get there.
Johannesburg were packed with high-profile moments, from Ephymol to Loxion Kulca, now designed by Olé Ledimo, anchored by the usual solid showings from our favorites like Fikile Zamagcino Sokhulu and Sipho Mbuto.
From The BAM Collective, to Michael Ludwig Studio artful outerwear, there were plenty of standout statement pieces but a big shout-out to some of the major collaborations.
But there were also some specific products that stuck in my craw even after the shows wrapped, which I’m shining a light on partially just to make sure that I get a jumpstart on my Spring/Summer 2022 wishlist.
NEW TALENT SEARCH 2022 WINNER – MUNKUS
A key element in identifying the brand is layering, which allows customers to have multiple pieces that can be assembled in different ways. They use a collection of certified organic & ethically sourced fabrics. Core fabrics are cotton, hemp canvas and linen, highlighted with the use of bull denim and organically printed pieces on their natural fabrics. All prints are processed through pigment printing which is one of the most environmentally friendly technology available today. There is no steaming or washing required which dramatically lowers power consumption and water usage and reduces the environmental impact substantially.
Armed with an understanding of what it takes to succeed, Helon Melon has grown from being a local supplier to being sold in many countries including Italy, Germany, and England. Ted Baker is a great example of a brand that has used Helon Melon to manufacture product and Helon Melon has been sold in well-known stores like Selfridges and Beales of Manchester.
MICHAEL LUDWIG STUDIO THE CRUZ COLLECTIVE
Michael Ludwig Studio is a contemporary ready to wear brand that ignores the gender binary and focuses on the contrast between masculinity and femininity. These ideas, fused with Eastern & African design details, are the root elements used to create each collection for consumers to express themselves no matter their gender identification or size.