
Adidas Originals Introduces First-of-its-Kind Digital Ozworld Experience
adidas Originals ventures into the digital world with the debut of the first-of-its-kind virtual Ozworld Experience. The immersive platform celebrates the brand’s latest Ozworld collection, presenting the world’s first personality-based AI-generated avatar creation platform, in collaboration with Ready Player Me. Designed to give all the power of self-expression, the online Ozworld experience allows users to create a truly unique digital version of themselves which can then be taken around the web exclusively with Ready Player Me – a cross-app avatar platform for the metaverse that allows anyone to explore virtual worlds with one consistent identity.

In both the digital and physical worlds, the Ozworld collection is a bold representation of fashion experimentation, breaking the status quo about what style can be. Diving deep into our inner worlds, the accompanying web experience forgoes the importance of physical appearance by asking users a series of questions to build an avatar based on their personality. Users of the platform can also select their favorite Ozworld footwear silhouette, marrying the physical collection with the virtual experience. Meanwhile, every user will be able to download their Ozworld alter ego to deploy as stickers and GIFs across their social media accounts.

Experience the digital Ozworld realm in the gallery above and head to adidas’ website for a first-hand look.
Related
You may also like
Facebook Messenger Introduces Soundmojis For Greater Chat Expression
Facebook Messenger is introducing Soundmojis, a new way to make its chat service more engaging. The
Get Your Hands on The All-New HONOR 70 5G with Industry’s First Solo Cut Vlog Mode today
Global technology brand, HONOR, has once again reinvented its offerings to cater to digital audience
An upgrade, you must have: From Huawei P Smart 2021 to the Huawei nova Y70 Plus
Almost any new phone and upgrade has a gimmick to suit your fast-developing needs. Whether it’s a
Post a comment