Vans Spotlights Female Artists in International Women’s Day Campaign
Ahead of International Women’s Day on March 8, Vans has invited 3 female artists to create works inspired by the iconic footwear brand’s DIY spirit. The result is a digital campaign, “These Projects Are Ads for Creativity,” spotlighting the creatives’ resulting artwork and their journeys.
Los Angeles-based punk band, The Linda Lindas, get their message across by creating a music video challenging gender norms and encouraging fans to embrace DIY. The band has played with Alice Bag, joined Best Coast and Money Mark at a DIY political fundraiser, opened a sold-out record release show for Bleached, and were hand-picked by Riot Grrrl legends Bikini Kill to open for them at one of their reunion shows at the Hollywood Palladium.
Yang Liu Qing is redefining what it means to be a female skater in China. She’s leading the charge for female representation in the skate scene, including competing in Tokyo this past summer during skateboarding’s Olympic debut. For her project, she created a custom skate ramp and took it on tour around China.
Artist Coco Dávez taps into painting, photography, and other mediums to create vibrant, colorful aesthetics. Her unique portraits of women spark conversation and push progression, including the large scale painting she completed for this project which pays homage to the inspirational women who have shaped her path. Her work has been showcased in London, Hong Kong, Paris, Queensland, Brussels, Madrid, and other cities around the world.
Throughout the year, Vans will continue to uplift diverse creators and introduce new artists and partners to share their passion for cause and community. Stay tuned for a behind-the-scenes look at projects from Serpentwithfeet, Surf Ghana, Vallarta Skate Project and more. Unveiled as a digital capstone of creativity, all of these art projects will come to life on Vans.co.za/Off-The-Wall throughout the year as an inspiring journey of discovery.
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