PUMA x HARIBO: A delicious new collaboration

A delicious new collaboration between PUMA and HARIBO brings to life a collection of footwear and apparel. For over 100 years, HARIBO has been celebrated worldwide for their delicious fruit gummies and licorice – and the debut of PUMA x HARIBO celebrates that tasty tradition.

For this collaboration the PUMA team explored the happy world of HARIBO, taking inspiration from the classic HARIBO Goldbears and the original HARIBO packaging, and infusing those to some of PUMA’s classic silhouettes. Collection pieces are playful and candy-coloured, with authentic cobranding and streetwise design details.

The collection will be released in different drops, these include:


PUMA x HARIBO CA Pro: this classic PUMA style comes in a white leather upper with a gold heel overlay and piping. This version also coming with a HARIBO Goldbears hangtag and Goldbears branding near the heel. Available in Adult (R2 499) and Junior (R2 299) sizing.

PUMA x HARIBO Street Rider: inspired by HARIBO’s Happy Cherries, the Street Rider comes in a bright red and green design. Details include a mesh upper with a translucent TPU overlay, a HARIBO Goldbears hangtag, and Happy Cherries branding on the midsole. Available in Adult (R2 599) and Junior (R2 399) sizing.

Apparel includes the PUMA x HARIBO Graphic Tee (R599) and Shorts (R999) – featuring co-branding, HARIBO Goldbears and gold accents – and the AOP Tee (R999) featuring a graphic print of alternating PUMA cats and HARIBO Goldbears.


PUMA x HARIBO Suede: the classic PUMA Suede comes in a bright yellow colourway inspired by HARIBO’s Goldbears. The design includes a translucent sole with a graphic Goldbears print, HARIBO branding on the heel, and a HARIBO Goldbears hangtag. Available in Adult (R1 999), Junior (R1 699), Pre-School (R999) and Infant (R1 599) sizing.

Apparel includes the Shorts (R599 – R799), Tees (R399 – R599), Hoodies (R899 – R1 299) and Sweatpants (R1 199).

The yummiest collection of 2021 drops in South Africa from 13 August 2021 and will be available from PUMA.com, PUMA stores, X-Trend, Archive, Superbalist, Shelflife, Jack Lemkus, Shesha, WE ARE EGG and selected retailers.

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