Vaseline Taps Jennie to Be Its First-Ever Ambassador

Vaseline has announced Jennie as global ambassador of its beloved body care collection. Citing the star’s cultural impact and shared passion for self-expression and confidence, the partnership is highlighting healthy skin and effective body care. In honor of Jennie’s new role, the brand is also introducing a new campaign inspired by her personal routine.

“For me, body care has always mattered just as much as hair and skin care, so partnering with Vaseline feels like a natural fit,” Jennie says in a press release. “I love sauna sessions and cold plunges to keep my skin feeling healthy, and afterwards I always reach for a moisturizing lotion to lock in the glow. Gluta-Hya is one of my favorites because it’s light, never sticky and leaves my skin feeling hydrated and dewy.”