Dua Lipa Is YSL Beauty’s New Global Makeup Ambassador

Dua Lipa was just named YSL Beauty‘s newest Global Makeup Ambassador and the face of the new YSL Loveshine collection. The brand’s latest makeup launch consists of Loveshine lipsticks, which are dropping at the end of March, and the Loveshine Candy Glaze lip glosses, which are already available via the brand’s website.

This isn’t the first time the “Levitating” singer has collaborated with YSL. She fronted the Libre fragrance franchise campaigns previously, but this marks the first time Dua will star in a beauty campaign. “For me, fragrances and makeup are another form of self-expression, a way to explore my playfulness, my creativity, and my individuality,” said the singer in a statement. “I am thrilled to be on this journey as part of the YSL Beauty family.”

To debut this new partnership, the brand completely wiped their Instagram page before releasing a series of videos and pictures starring Lipa and the new lip products.