Chanel Debuts a New Campaign Starring Jacob Elordi

Jacob Elordi was recently announced as Chanel‘s fragrance ambassador — and now, the brand has unveiled a new campaign starring the actor. In honor of the new “Bleu de Chanel L’Exclusif,” the campaign video blends choreography and suspense, two core themes of the fragrance.

“[Jacob Elordi] reclaims the charisma of Hollywood’s most iconic leading men – infusing the role with contemporary sensitivity and a radical sophisticated masculinity reminiscent of ‘Bleu de Chanel L’Exclusif.’ More than a new face for ‘Bleu de Chanel,’ Elordi embodies modern instinctive masculinity and a spirit that favours individuality over convention,” Chanel says in a press release.