Chanel Debuts a New Campaign Starring Jacob Elordi
Jacob Elordi was recently announced as Chanel‘s fragrance ambassador — and now, the brand has unveiled a new campaign starring the actor. In honor of the new “Bleu de Chanel L’Exclusif,” the campaign video blends choreography and suspense, two core themes of the fragrance.
“[Jacob Elordi] reclaims the charisma of Hollywood’s most iconic leading men – infusing the role with contemporary sensitivity and a radical sophisticated masculinity reminiscent of ‘Bleu de Chanel L’Exclusif.’ More than a new face for ‘Bleu de Chanel,’ Elordi embodies modern instinctive masculinity and a spirit that favours individuality over convention,” Chanel says in a press release.
Like the campaign, “Bleu de Chanel L’Exclusif” is intense yet balanced. It’s described as “a richer, more luxurious and intense version” of the original “Blue de Chanel” scent, thanks to its woody and powdery notes. First sandalwood adds an earthy dimension. Next, cistus labdanum adds a fresh yet masculine touch, and lastly, woody ambery notes bring contrast and vibrancy.
“Bleu de Chanel L’Exclusif” retails for $275 USD and is available for purchase on the brand’s website.
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