Emma Chamberlain Steps Into Mugler’s Fragrance World

Mugler has tapped Emma Chamberlain to be the face of its beloved fragrance lineup. In a new campaign titled “The Womanities,” Chamberlain channels a plethora of different archetypes inspired by each perfume’s distinct scent profile and mood. Motivated by the idea that fragrance can transform you into someone new, the partnership also symbolizes the duo’s shared passion for reinvention.

“Through a series of striking visuals, Emma Chamberlain steps into multiple women that define the Mugler spirit,” the brand says in a press release. “Each character inhabits a distinct world, reflecting the bold, cinematic and iconoclastic essence that has shaped the house’s legacy, from fashion to fragrance.”

Of the signature Mugler perfumes spotlighted in the campaign, there’s the “Gourmand Angel” Eau de Parfums, the “A*Men” Eau de Toilette, the cult-favorite “Alien” Eau de Parfums and “Over The Musk” from “the Les Exceptions” Collection — all of which, reveal a distinct character within the Mugler universe illustrated by Chamberlain’s chameleon-like visual identity.