Perks and Mini (P.A.M.) and Puma Deliver Part Four of Their BIO/VERSE Project
Coming together once again, Perks and Mini (P.A.M.) and Puma have reunited for the fourth installment of their PAM/PUMA BIO/VERSE project. The ongoing initiative serves to celebrate biodiversity, technology intertwined with nature, innovation connecting with tradition, and exploration in sport.
Focusing on the theme of “being,” the duo enlisted Japanese hyper-pop rap artist Tohji for a campaign that slips between the physical, meta, microcosmic, and back during a moment of awakening. Shot throughout Tokyo and Koke no Mori (The Moss Forest), photographer Idan Barazani captures Tohji’s dynamic epiphany. The campaign also features enthralling CGI environments by visual artist Matea Friend and an elating soundtrack by Low Jack.
The Spring/Summer 2024 addition to the PAM/PUMA BIO/VERSE project features a range of unisex outdoor-ready apparel, footwear, and accessories. Throughout the collection are cryptic graphics and omnipotent logos with some wares exposed to snow-wash treatments and others crafted with mushroom leather and recycled cotton.
Aside from special takes on the Puma Suede and Velophasis are standouts like a T7 Tracksuit, reversible Padded Vest, graphic Hoodies and T-Shirts, and Legionnaires Cap, along with a Backpack and Bottle Bag Set.
Take a look at the campaign and shop the fourth installment of the PAM/PUMA BIO/VERSE project via Puma and Perks and Mini (P.A.M.) now.
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