Levi’s® Reflects on the Number That Changed Everything for 501® Day
The Levi’s® 501® is one of the most enduring style icons and only gets better with time. Since its creation in 1873, wearers have found countless ways to make the Levi’s® 501® their own – a testament that timelessness and genuine craftsmanship never goes out of style.
On the 501® Original jean’s 149th anniversary, the denim supplier commemorates the invention of this powerful icon with a brand-new campaign titled “501®: The Number That Changed Everything”. To celebrate the occasion, Levi’s® are also launching a new 501® Crazy Legs collection, which takes inspiration from an illustration-covered 1967 collection of the same name.
Earlier this year, Levi’s® teamed up with local visionaries who embody the spirit of the 501®, to pay homage to the pair that started it all. Following the partnership with Marcus Harvey and Obiazi Olivia Williams, Teboho Caddy Tsotetsi and Rarri now tell their 501® story as we celebrate 501® Day.
Teboho Caddy Tsotetsi is a radio DJ on YFM, whose career has spanned across fashion, lifestyle, music, modelling and acting. Caddy showed an interest in the entertainment industry from a young age and pursued a qualification in media studies while also becoming a TV presenter and kickstarting his career. He began his journey in entertainment in his teens, hosting Teenagers on a Mission on SABC1. Caddy values his online audience and takes pride in consistently producing new and relevant content.
“Not only do 501® jeans make me feel confident, but they also allow me to be comfortable. They can be styled with every item you can think of.”
Tamryn Arends, known as Rarri is a 24-year-old Hip-Hop & Trap DJ, and the founder of ‘GSPT’ – an organisation that seeks to provide an entry point for women and members of the LGBTQI+ community in the local creative industry. She hosts events and free DJ workshops where individuals are given the opportunity to gain knowledge about the music industry and learn the skills necessary to become a DJ. Rarri hopes to create a space for young POC (people of colour) that provides a platform and the necessary equipment to showcase and harness their talent.
“Levi’s 501®s are the real OG. When I wear my 501®s I feel like my most authentic self.”
The legacy of 501® jeans continues to represent the past, present and future of iconic style – a fit that really does get better with time.
Levi’s® 501® jeans are available for purchase online at Levi.co.za, in Levi’s® stores and at select retail partners.