Wordsmith and Ke Star hitmaker Focalistic Unveils “Pressure” – A Groundbreaking Anthem in Collaboration with adidas
amaPiano sensation Focalistic, in collaboration with adidas, has released a groundbreaking new single inspired by the pressure that artists and athletes face to perform. To support this launch, he has produced a captivating, first of its kind music video entitled “Pressure”, featuring a
adidas Originals Celebrates Three Classic Silhouettes with the Latest Iteration of its “1000 Back” Campaign
Following the launch of its new global platform and creative direction in 2023, adidas Originals introduces its latest campaign which continues to explore the brand’s cultural legacy by paying homage to the communities that have worn the Gazelle, Samba, and Handball Spezial yesterday and today
Beats x Alo Yoga Team Up With Tyla to Launch Special Edition Beats Fit Pro
South African singer Tyla knows all about movement, which is why Beats and Alo Yoga have teamed up with the TikTok sensation for the launch of the special edition Beats Fit Pro. Partnering with Beats and Alo has been a dream collaboration for me,” I’m so excited to join forces on this campaign a
NORVAL FOUNDATION AND MOUNT NELSON, A BELMOND HOTEL, CAPE TOWN, PARTNER TO BRING TOGETHER ART AND HOSPITALITY
To mark Mount Nelson, A Belmond Hotel’s 125th birthday celebration in 2024, Mother City, a curation of artworks from the Norval Foundation’s Collection will be on show at the legendary Belmond property. Punctuating The Nellie’s grand halls and public spaces, artworks through the
Y-3 and Real Madrid Are Back With New Matchwear Collection
Earlier this month, adidas’ Y-3 and Real Madrid launched their new endeavor by unveiling a collaborative travel collection. Now before the close of the month, the two entities are already deepening their joint portfolio once again with a new Matchwear collection. With the collaboration, the two br
Tyler, the Creator’s Louis Vuitton Spring 2024 Capsule Has Finally Landed
Last month, Tyler, the Creator and Louis Vuitton made headlines with the announcement of their forthcoming collaboration – at the hands of menswear creative director Pharrell Williams, of course. A range of firsts, the new collaboration offers another perspective of Williams’ expanding view of t
Everything Coming To and Leaving Netflix in April 2024
With March coming to an end, Netflix unveiled its slate of new programming for April 2024. Next month’s list is led by the premiere of Yeon Sang-ho’s Parasyte: The Grey, a South Korean live-action horror sci-fi adaptation of Hitoshi Iwaaki’s manga series Parasyte. Also joining the selection
adidas Originals Announces Partners for 2024: A Fusion of Fashion, Music, and Lifestyle of South African Talent
adidas Originals is thrilled to reintroduce their line up of partners and welcome two new faces to the stable, continuing its mission to support and celebrate the vibrant tapestry of South African culture and creatives across music, fashion, and lifestyle.
ADIDAS UNVEILS HOME AND AWAY KITS FOR UEFA EURO 2024
Ahead of UEFA Euro 2024TM, adidas today unveils the latest series of technical performance kits for seven of its biggest federations. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales receive reimagined home and away designs – uniting fans and players via celebrations of both traditiona
ADIDAS UNVEILS FEDERATION KITS FOR AN UNFORGETTABLE SUMMER OF FOOTBALL IN AMERICA
Ahead of the largest international football tournament in the Americas, adidas unveils the latest series of technical performance kit for five of the most successful football teams in the world. Today, fans and players of Argentina, Chile, Colombia, Mexico, and Peru, get their first view of the home