ADIDAS UNVEILS HOME AND AWAY KITS FOR UEFA EURO 2024
Ahead of UEFA Euro 2024TM, adidas today unveils the latest series of technical performance kits for seven of its biggest federations. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales receive reimagined home and away designs – uniting fans and players via celebrations of both traditional and modern identity, as teams compete for the coveted Henri Delaunay Cup.
Each of the jerseys are built to inspire a sense of pride and belonging, blending traditional elements, with modern style to create something truly new for this next generation of players. Building on the canvas of the jersey – a symbol of hope and unity – the adidas design team focused on delivering something that gives an unexpected, and fresh perspective from what has come before, while remaining respectful and true to their football heritage.
Sam Handy, VP of Product and Design at adidas said:
The national shirt is the visual symbol that binds a nation together, as its team looks to deliver moments for fans that will last a lifetime. With this, the shirt represents so much more than sport – it represents unity, it represents a passion that connects us, and it represents an identity that is celebrated at its highest during an international tournament. We bind this emotion and energy by nodding to the intrinsic DNA of each federation, topped with bold new looks, which fans can wear proudly, both in the stands and on the streets this summer’. “
Crafted for performance and to provide world class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology and were created in close collaboration with each federation.
Each jersey includes either HEAT.RDY technology, optimized to keep players feeling comfortable, or AEROREADY technology, sweat-wicking or absorbent materials that keep players feeling dry. Lighter crests and additional mesh panels are also applied, helping improve airflow and comfort, to help players focus on the game at hand.
The newly unveiled federation kits are just one example of how adidas is showing up for fans and athletes at this Summer’s tournament. As proud UEFA partners for several decades, adidas provides the official match ball for UEFA EURO 2024TM – FUSSBALLLIEBE – bringing Connected Ball Technology to a UEFA EURO for the first time.
The adidas Euros kit collection will be available from https://www.adidas.co.za/soccer-jerseys and select retail stores from March 14, 2024.
You may also like
A One-on-One with Dafabet Warriors’ Star Sinethemba Qeshile
When we think of professional cricketers, the image that often comes to mind is one of relentless tr
Lionel Messi Officially Signs With Paris Saint-Germain
“Leo Messi will not continue with FC Barcelona.” So said a brief statement pub
PUMA and Neymar unveil The Batman inspired football boots
It’s no secret that Neymar is a huge Batman fan. The dual image of him half as the Joker and half
Post a comment