adidas Originals Celebrates Three Classic Silhouettes with the Latest Iteration of its “1000 Back” Campaign

Shot and directed by Vincent Haycock and starring Carlisle Aikens, a professional skateboarder and member of the adidas Skate Team, the campaign visuals champion this timeless energy. A tableau of life seen through the story of a thousand originals, a single-take film captures a protagonist as they make their way through a street – along the way shining a light on the people, communities, identities, and subcultures that have made the Trefoil their own.

Meanwhile, a series of still images pays homage to the array of people and personalities that wear the silhouettes today – each styling them in a different way, writing new chapters for the timeless icons. Capturing the Samba, Handball Spezial, and Gazelle in a variety of locations and contexts, the story of the campaign brings to life a single shoe, worn a thousand ways.