Zendaya Unveils Prada Beauty’s “Paradoxe Sweet Chemistry”

Prada Beauty is expanding its “Paradoxe” fragrance line with “Paradoxe Sweet Chemistry,” the collection’s first fruity floral Eau de Parfum since its 2022 debut. For the campaign, global ambassador Zendaya is extending her partnership with the brand — further marking the next chapter for a scent built for the modern, complex woman.

“With Prada Paradoxe Sweet Chemistry, we wanted to reveal a more emotional, sophisticated kind of sweetness. To do so, the composition plays with contrasts, airy and milky textures, floral transparency, and comforting roundness, resulting in a contemporary version of sweetness redefined as emotion rather than intensity,” master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu say in a press release.

The perfume opens with a blackcurrant syrup accord, moves into orange blossom absolute at its heart, and settles into a neroli milk accord for a soft finish. Meanwhile, the bottle itself keeps harps on the brand’s signature triangle motif, now finished in purple. Just like the rest of the “Paradoxe” collection, the new scent continues the refillable format in an attempt to cut down on waste.

“Paradoxe Sweet Chemistry” retails for $150 USD and is available for purchase on the brand’s website.