July 27, 2022

LOEWE Paula’s Ibiza Wants You to Smell Like a Hedonistic Balearic Paradise

LOEWE Paula’s Ibiza just unveiled its new line of bath products, drawing inspiration from Balearic life. Staying true to the Paula’s Ibiza ethos, the collection oozes hedonism and opulence encased in a joyful and sensual packaging.

The new range consists of a body scrub, body lotion and a reinvigorated fragrance dubbed Eau de Toilette Paula’s Ibiza Eclectic. Made from natural ingredients all sourced in Spain, the body scrub offers skin-nourishing and exfoliating properties thanks to Ibizan salt crystals, ground olive and grape stones and grape-seed oil and honey. Similarly, the body lotion boasts an aquatic texture and hydrating properties, complete with the woody and floral scent of Eclectic. Both products arrive in a clean glass jar with a wooden lid, representative of Paula’s Ibiza’s earthy touch.

The Eau de Toilette Paula’s Ibiza Eclectic is a unisex fragrance created by LOEWE’s creative director Jonathan Anderson alongside the house perfumier Nuria Cruelles. It seeks to provide the wearer with an “escapist state of mind” and offers a “composition that is as joyful and sensorially loaded as a house party,” according to the press release. Fusing scents of orange flower and jasmine sambac with notes of Madagascan mandarin and black pepper, the fragrance also features elements of essential oils, frankincense and Australian sandalwood.

LOEWE’s bath line follows the brand’s latest candle release, a refreshing cucumber scent that joins a long list of garden-inspired fragrances.

The new bath line from LOEWE Paula’s Ibiza is now available for purchase from the brand’s website.

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