ROSALÍA Reunites With Calvin Klein

Calvin Klein has unveiled the newest addition to its “Euphoria” lineup: “Euphoria Signature Elixir.” Fronting the global campaign is GRAMMY Award-winning artist and longtime “Euphoria” face ROSALÍA, tapped again to embody the perfume’s bold, modern take on femininity. Inspired by the original “Euphoria” fragrance, the new perfume reworks the scent’s signature vanilla into something more intense and seductive.

Shot by photographer Carlijn Jacobs, the campaign leans into fluid, sensual movement to capture the same quiet intensity found in the scent itself. ROSALÍA’s presence throughout mirrors the fragrance’s balanced scent profile inspired by confidence and intimacy.

The new “Signature Elixir” builds on the original “Euphoria” fragrance with a rich composition, blending bright patchouli, seductive orchid and crystallized vanilla. Crafted as a parfum intense at 28% concentration, the scent is designed for a warmer, longer-lasting wear. As for the bottle itself, “Signature Elixir” takes on the original scent’s sculptural silhouette, reimagined in a luminous, partially translucent silver finish.

“Euphoria Signature Elixir” retails for $99 USD and is available for purchase on the brand’s website.