Rihanna and Fenty Beauty Announce Launch of Fenty Hair

Rihanna‘s Fenty Beauty empire is expanding. Taking to Instagram to reveal her new hair line, Fenty Hair, Rihanna announced the news with a short video that dictates the importance of hair amongst all ages and races.

In a collaborative post between Fenty Beauty and Skin, the Instagram reveal of the short clip features a caption that reads, “Ok some of you guessed it – @fentyhair is the newest fam on the block!!! 🏠

COMING 6/13. We know you’ve been waitingggg so sign up via link in bio and get access to shop before anyone else.” Calling it a “flexible line in products” catered to all hair types, the singer and businesswoman is known for her diverse line of beauty and skin products. With haircare in the mix, it feels like a natural extension of the brand. Rihanna has been known for her own experimentation with hair styles, which is what the singer was inspired by to create this line.


Rihanna posted the video with her own caption, recalling moments with her hair that have inspired her to star Fenty Hair, “a new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.
you know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”

The Fenty Hair website will be launching on June 13 to coincide with the release of the new line. Fans can sign up now to gain early access. Take a look at the announcement below.

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