Kendall Jenner Is in Her K-Beauty Era

Korean skincare brand Anua has officially unveiled Kendall Jenner as its first-ever global brand ambassador. Citing her signature minimalist beauty aesthetic and straightforward skincare philospohy, the K-beauty brand says the partnership plans to bring its ethos of easy-to-use skincare to a wider global audience. In honor of Jenner’s new role, the brand is unveiling a campaign spotlighting its PDRN Collagen Glow Facial Serum Spray.

“I first discovered the double cleanser, and it has changed my skin,” Jenner says in a press release. “I also love their Azelaic green serum and PDRN which gives me a dewy glow. I am big fan of the products.” With the PDRN spray already serving as a core part of the star’s daily routine, the campaign is attempting to emphasize its ability to be a staple for fast paced lifestyles.

Formulated with PDRN and hyaluronic acid, the Glow Facial Serum Spray is said to deliver immediate hydration along with a glass-skin finish. Not to mention, its ultra-fine, oil-capsule formula can be worn over or under makeup, and it even promises to improve overall hydration while also cooling down stressed skin.