Bella Hadid Leads Prada’s New “Days of Summer” Campaign
Prada is serving major “main character” energy with its Days of Summer 2026 campaign, and Bella Hadid is leading the charge. Fresh off the back of announcing a new visual memoir, the model leads the brand’s newest release. Forget your typical tropical getaway; Prada is reimagining summer through (let’s face it, more realistic) “metropolitan islands” where sandy plains sit atop skyscrapers and figures go swimming in the air.
Photographed by the legendary David Sims, the campaign features Bella alongside a star-studded crew including Damson Idris, Louis Partridge and Liu Wen. They occupy individual oases that feel like impossible contradictions: pure, calm beach vibes one second, and gritty cityscapes the next.
The fits are just as hybrid as the scenery. Blending metropolitan tailoring with chic swimwear, the collection is all about shifting perspectives on the classics we love. Standouts include breezy Bermuda shorts, printed linen and leather tote bags and canvas mini dresses, paired with signature sunnies, baseball caps and bucket bags.
Take a look at Hadid in action for Prada above and head to the brand’s website to shop its new styles.
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