Bella Hadid Leads Prada’s New “Days of Summer” Campaign

Prada is serving major “main character” energy with its Days of Summer 2026 campaign, and Bella Hadid is leading the charge. Fresh off the back of announcing a new visual memoir, the model leads the brand’s newest release. Forget your typical tropical getaway; Prada is reimagining summer through (let’s face it, more realistic) “metropolitan islands” where sandy plains sit atop skyscrapers and figures go swimming in the air.

Photographed by the legendary David Sims, the campaign features Bella alongside a star-studded crew including Damson Idris, Louis Partridge and Liu Wen. They occupy individual oases that feel like impossible contradictions: pure, calm beach vibes one second, and gritty cityscapes the next.